Actor Business Spotlight

May 26

Sarah Kleist and Michelle chat about her journey creating Kleist Creative - a branded web design studio.

(Interview filmed November 2024)

“Everything is cringe until it’s successful” - Sarah Kleist

Interview Includes:

Her business, Kleist Creative is a branded web design studio; redid her website during the pandemic and then she redid her friends’ websites which blossomed into a business.
Her journey with figuring out what her work was worth and how she created her pricing model
Getting clients outside of the acting world was through word of mouth and fostering relationships with people outside of acting
The struggle of having the courage to raise prices for her work
How she balances auditions, her web business, and her acting
The importance of not burning yourself out and not scheduling too much
Leaning in to both the acting business and web business as part of her brand story
Positioning yourself as having the same skill in different mediums is how you get taken seriously separating two jobs as different things makes it harder to market yourself

One of her Favorite books - Reach Out by Molly Beck*; a book about reaching out to people and expanding your network

Other Fun Stuff:

Whering - free app that categorizes your outfits and creates mood boards for you whering__
Notion - scheduling
Canva - for Instagram
Claude - AI for acting

For more information on Sara Kleist and Kleist Creative - find her here:

Thanks for listening!

Know an actor who should be featured? Email me at hello@MichelleDyer.com

Xoxo, Michelle

*Amazon affiliate link

Michelle Dyer

Actor Business Spotlight - Sarah Kleist [video interview]